Transforming communities through the power of football is the ambitious aim of a new two-year programme created by the Premier League, Welsh Government and FAW Trust.
The Cics Cymru community programme, which is also receiving FAW and Welsh Premier League support, sets out to inspire a new generation of football lovers, across Wales, with a range of opportunities and engaging activities.
The community programme aims to grow female football and to reach ethnic minorities, socially deprived communities and areas where sports participation is traditionally low in youngsters.
Caernarfon Town, The New Saints Foundation, Wrexham AFC’s Racecourse Foundation, Llandudno, Bala Town, Merthyr Town and Carmarthen Town will all receive funding to provide fun football sessions, in a safe and comfortable environment, for 12-to-16-year-olds who aren’t currently engaged in the sport.
FAW Trust Chief Executive Neil Ward said: “Cics Cymru is specifically focussed on areas of high need and those young people who do not usually take part in sport.”
“There will be a strong emphasis on female recruitment too as it’s important we continue to grow the women and girls game.”
Cics Cymru is specifically focussed on areas of high need and those young people who do not usually take part in sport.
“What we’ll see is an informal, relaxed style of delivering football sessions – we want to make sure people have fun and feel comfortable.”
Premier League Head of Community Nick Perchard said: “We have drawn on learnings from the ten years over which the Premier League Kicks programme has run, and working in partnership with the Welsh Government and FAW Trust have tailored the new Cics Cymru community provision to target young people not currently involved in sport.”
“This new programme will provide safe spaces to play, improve accessibility to sport and will encourage young people to be involved in free, fun community activities.”
Minister for Culture, Tourism and Sport, Lord Dafydd Elis-Thomas, said: “As well as providing football sessions, the seven football clubs will be tasked with developing relationships with the police, Communities First and housing associations to maximise the project’s impact.”