FAW & UEFA SROI Model
About FAW
17 August 2021

FAW & UEFA SROI Model

The Football Association of Wales are participating in a landmark UEFA study which aims to illustrate the many incredible and unique benefits of football participation.

For those involved in the game in Wales the survey can be accessed here.

The UEFA Strategic Return on Investment (SROI) Model was created to provide National Associations with a tool to understand and showcase the true economic and social value of football participation by assessing individuals’ spending related to football via ‘The Value of Football in Wales’ survey.

The FAW are calling on those involved in football, across all levels of the game, to complete the short consumer survey, which asks individuals to share information on their football participation, annual spend on football and professional club support prior to the COVID-19 pandemic.

The economic activity generated by grassroots football is seldom evaluated, however evaluating the impact of sport is becoming increasingly important. Following this evaluation from UEFA, National Associations will be able to offer a further understanding of which programmes and interventions are most effective for different objectives and target groups.

For those involved in the game in Wales the survey can be accessed here.

As a thank you for the time taken by those who have completed the survey, participants will be given the opportunity to enter a prize draw for a Cymru shirt.