UEFA and Viaplay enter 4-year partnership to show Cymru men's matches from 2024
International
27 April 2022

UEFA and Viaplay enter 4-year partnership to show Cymru men's matches from 2024

UEFA and Viaplay have entered a four-year partnership in the UK for Viaplay to show at least 40 exclusive live matches featuring the men’s national teams of Cymru, Northern Ireland and Scotland. 

Starting in 2024, Cymru’s European Qualifiers for UEFA EURO 2028 and FIFA World Cup 2026 will be exclusively available on Viaplay, along with UEFA Nations League 2024/25 and 2026/27, in addition to international challenge matches.

The agreement comes through UEFA's centralised National Association media rights sales process, under which UEFA takes sole responsibility for the marketing and sales of broadcast rights for member associations. This process ensures a guaranteed amount received by the FAW for Cymru matches, which is used to fund all levels of the game in Wales. 

Viaplay is a streaming service that will launch in the UK during the second half of 2022 with a broad offering that combines live sports with premium original content and more. Further details of Viaplay’s UK content, pricing and launch date will be announced in due course. 

Viaplay has a long-standing partnership with UEFA across multiple European markets and over the next two years the company will have close dialogue with all stakeholders, including fan groups, to ensure a quality viewing experience.  

When announcing this new four-year partnership from 2024, Viaplay has made a commitment to making Cymru matches available with Welsh language commentary.